Grant Cardone is a multimillionaire salesman, real estate investor, and business owner who creates content on YouTube and across the web covering sales motivation mindset and more. Through high-energy seminars and social media posts he has amassed an enormous following who are promised that following his methods can lead to financial success if willing to put in hard work – yet overhyped promises, high-priced seminars, manipulative sales tactics, lack of transparency, cultish atmosphere surrounding his operation can raise serious doubts as to their legitimacy or otherwise.
Cardone often recruits high-profile speakers for his seminars as a strategy of endorsement; these paid endorsements give attendees the impression that his teachings are supported by established experts or industry leaders; however, these speakers may only speak on pre-determined topics rather than offering impartial views or beliefs regarding Cardone’s methods.
Cardone Capital, his real estate investment firm, encourages attendees to invest in it as a means of achieving passive income and high returns; often downplaying any risks involved with real estate investing and its complexity. Unfortunately, many investors report that actual returns do not match up to his projected projections.
Cardone’s seminar and training programs can be extremely costly, with numerous additional upsells for more exclusive content and personalized mentorship available for sale at an additional charge – this often results in thousands of additional charges; many attendees have reported feeling disillusioned at such charges not being worth their cost.