Real estate leads are essential to any agent’s business, regardless of your area or specialty. From newly launched operations to existing businesses looking to increase clientele and boost sales, buying buyer leads is an efficient and fast way to expand client lists and sales. When choosing real estate lead generation providers it is key that they offer genuine and exclusive leads with potential to become clients; and also provide marketing tools and guidance so you can nurture these leads and turn them into clients.
Many real estate agents find the best sources for buyer leads are local communities where buyers are considering relocation. Real estate agents can use social media channels such as local Buy/Sell/Trade Facebook groups or neighborhood forums as potential leads, while workshops or home-buying or selling seminars on topics like financing options, loan options, homebuying tips or market trends can also generate leads for their transactions. Attending these informative sessions builds trust and credibility that encourage locals to work with them for future transactions.
Advertising locally through print and online channels is another great way to generate buyer leads. Real estate agents can leverage online advertising platforms like Facebook and Google AdWords to reach potential leads who meet certain criteria such as location, income, interests, life events such as being recently engaged or married, property type or price range. Facebook ads are an effective tool for real estate lead generation, as they offer various visual formats that enable real estate agents to showcase properties in a highly targeted and engaging way. Examples include Carousel Ads that display multiple properties simultaneously; Lead Form Ads for collecting contact details; and Video Walkthrough Ads that deliver quick virtual tours directly into users’ feeds.
Buyer leads can also be generated by targeting those who have expressed an interest in buying real estate. By creating lead capture pages and email drip campaigns, agents can collect contact details of these interested individuals to stay top of mind and stay engaged. Utilizing a CRM tool like Vortex by Market Leader enables agents to effectively manage these qualified leads before nurturing them into clients for themselves.
Referrals are one of the most effective ways to turn real estate leads into clients. Sixty-three percent of sellers found their agent through referral, while 38 percent of buyers chose an agent based on a friend or family member recommending them. To build your reputation as a trusted advisor and increase leads from referrals, consider offering a referral program where current clients can thank you for their business before encouraging them to refer it out further.
Investment in lead generation tools for real estate agents of any experience level is vital, from novices to veterans alike. Following the strategies in this article can help generate quality leads that will expand and grow your business while increasing sales.