Real estate is an ever-evolving industry where client expectations and market conditions can quickly shift. To remain competitive, agents need to respond rapidly to new leads while staying in close communication with current clients – handling everything on your own can become too much for some agents and lead to lost opportunities or poor customer service.
An answering service for real estate allows you to handle every call quickly and professionally, giving you more time to focus on business growth and client satisfaction. The best answering services offer customized solutions tailored to each real estate agency – for instance, detailed property information capture for new listings; appointment scheduling that integrates seamlessly with calendar systems; lead qualification scripts tailored specifically for real estate sales processes; emergency maintenance request handling from property management clients and more.
Professional answering services provide another important benefit by helping to manage high call volumes more effectively, decreasing missed opportunities. They ensure clients always experience a high-level of professionalism when you are unavailable – something which will boost brand recognition and referrals. According to Inman News, agents using an answering service see an average 30-300% increase in lead conversion with 40-41% less misses – saving 15-20 hours each month from responding to phone calls directly themselves.
Today’s highly competitive environment requires prompt responses if you hope to convert prospects to clients. Missing an important call, particularly from potential new clients looking for agents soon, could have serious repercussions; whether at an open house, agency meeting, or simply on the other line with someone already speaking with another agent on another call can mean your prospective customer could leave voicemail without hearing back and potentially work with one of your competitors instead.
Live answering services for real estate help ensure every call is answered no matter when it is made – during office hours or after hours, so that your focus can be solely on growing the business and increasing revenues. Furthermore, answering services allow you to spend this freed up time on more pressing tasks such as marketing available properties or showing homes to potential buyers.
Quality real estate answering services have a thorough knowledge of your industry, providing personalized client experiences to increase customer loyalty. Many providers now utilize agents with extensive real estate experience, offering local market knowledge as well as property terminology training. They can also understand mortgage basics to effectively discuss financing pre-approval and recognize fair housing compliance issues that could protect against discrimination claims against your firm. Some services also implement advanced features, like accent and dialect matching to better connect callers to representatives who understand their language, providing an enhanced client experience. Such personalization sets your service apart from competitors.