Real estate marketing strategies focus heavily on lead generation. But not all lead generation methods are created equal: some may be extremely costly while others can be cost-effective but take longer to bear fruit. With a strategic approach in place, you can generate high quality leads without spending an arm and a leg.
Referrals are one of the most effective ways to generate buyer leads real estate, as reported by 38% of buyers and 36% of sellers who found their agent through such means. Focus on building leads within your sphere of influence, as well as follow up regularly.
Hold educational sessions and seminars about homebuying and selling tips as well as market trends – this shows your expertise, building trust among potential clients.
Event and fundraiser hosting that align with your audience’s interests is also possible, such as hosting a food festival that showcases local restaurants or hosting an adoption event for pets-friendly homes.
Therefore, attending events will make people more likely to consider you their agent. Take advantage of these opportunities by encouraging attendees to contact you if they have any inquiries or issues.
If your budget allows, paid options such as social media ads, search engine optimization and email marketing are excellent ways to generate real estate leads. In addition to these tactics, traditional networking and in-person events like open houses have proven successful at producing high-quality buyer leads.
Finally, an all-in-one CRM and real estate lead generation software such as zBuyer offers guarantees of receiving certain numbers of buyer and seller leads every month – ideal for new agents looking to minimize risk while increasing ROI.
To generate high-quality buyer leads, it’s essential that you choose a provider with an impressive track record and robust lead nurture program. One such company is CINC, an all-in-one real estate leads generation and CRM platform designed specifically for teams and top producers. Their lead count guarantee and AI technology help close more deals faster; plus their Guaranteed Sales Program makes testing out CINC solutions completely risk free – get in touch with a sales rep from CINC today to learn more!