Cardone has built his multi-millionaire fortune by offering products and services such as his 10X Growth Conference, Cardone University and Cardone Capital. Additionally, he owns cars from his line-up, invests in real estate, operates a business consultancy as well as being an author and speaker with several books published as well as hosting an influential podcast – although some people praise his seminars and products while others accuse him of fraudulence.
Grant Cardone makes his money through real estate investments and sales training courses offered through Cardone Enterprises, boasting an extensive portfolio of properties and assets. Along with being an impressive real estate mogul, Cardone is also renowned for using aggressive sales tactics and deceptive marketing strategies – often labeling anyone who dares question his methods “losers” or “quitters,” creating an almost cult-like environment in which doubting them is discouraged.
One of the primary complaints against Grant Cardone and his products and seminars are its lack of transparency and high fees, both of which can lead to financial disaster for unsuspecting consumers. Furthermore, Cardone often attempts to deceive investors through misleading advertisements by promising four times returns; one Cardone Capital investor named Devon was promised fourfold returns; however due to poor customer service and inaccurate projections he only saw one time return on investment instead.
Cardone University provides business owners and entrepreneurs with sales training courses designed to accelerate business growth quickly while minimizing costly mistakes. Some courses are free while others may require an annual subscription fee; their most costly offering is Cardone University Elite which comprises 21 sales training programs.
Cardone University courses can be invaluable resources, with its 106-course section on closing techniques proving especially helpful. This course offers concrete steps you can implement immediately to increase closing rates. In addition, Cardone offers numerous other courses covering sales fundamentals and psychology – plus much more!
Cardone University may seem worth its cost, while others complain of too much information that only some is useful. Furthermore, Cardone has a tendency of upselling customers with additional products or coaching packages that may not necessarily add much value. One of Cardone’s more controversial strategies involves his use of celebrity endorsements at his seminars. Celebrities are paid to attend and endorse Cardone’s teachings without necessarily reflecting their true opinions and beliefs about them. Some have even been accused of fraud by financial researcher Aaron Smith-Levin, who worked alongside Bill Ackman to expose Herbalife before opening up investigations against the Church of Scientology.