Grant Cardone, an acclaimed real estate investor and business coach, has amassed significant wealth through his high-energy seminars and training programs that promise extraordinary financial success. Yet many critics question his operations for their overhyped promises, high costs, manipulative sales tactics, lack of transparency and cultish atmosphere – as many suspect these may be more like scams than legitimate ways to achieving prosperity.
Grant Cardone, CEO of Cardone Enterprises and owner of over 6,000 multifamily units. Additionally, he created Cardone University, Cardone Capital and the 10x Growth Conference. Most of his income comes from his real estate investment firm and management company while sales training services also contribute.
Cardone University is an online sales training platform offering over 800 video courses from Grant. These lessons cover topics such as sales fundamentals, psychology and cold calling as well as mastering the close. Purchase can be done individually or as part of a package deal and all courses can be broken down into easily digestible sections suited for busy individuals as well as teams or businesses looking for training solutions.
Although some students believe Cardone University is worth its price, others have expressed displeasure with its excessive content and high costs. One common criticism is its difficulty to absorb all of its material; only some lessons actually offer value; furthermore, many lessons available free on YouTube or Google makes it hard to justify paying an initial tuition of over $11,000 for access.
Cardone University poses another marketing difficulty due to his use of numerous platforms for promotion. With multiple websites and social media accounts to keep an eye on, tracking his promotions becomes more challenging; additionally, events are frequently announced without providing details about them on social media accounts.
Cardone University not only provides sales training but also features a real estate investing club and private network of investors. Membership of this club is restricted to experienced investors with at least $100k liquid assets who need guidance in expanding their real estate investments and becoming millionaires.
Cardone offers several popular real estate investment programs, with his Real Estate Syndication Program being one of the most notable ones. This platform enables non-accredited investors to invest in institutional grade properties via syndication arrangements with only a 1% annual fee and one acquisition and disposition fee for every property purchased through it compared with Fundrise or Ark7 platforms which offer more liquid investments.