Grant Cardone is a multimillionaire real estate investor, sales trainer, and social media personality with an immense following. His books, videos, podcasts and live events on sales, real estate investing, business growth and personal development have attracted praise. However, some investors have criticised his high-pressure sales tactics which promote his investments aggressively – although these have caused lawsuits as well as accusations of defamation. Regardless, Cardone remains immensely popular with his followers.
Grant’s YouTube channel features content on sales, real estate, lifestyle and motivation. In addition to hosting his annual live event called 10x Business Camp and his successful empire (Cartone Enterprises, Cardone University, 10x Deal Finder etc), which include some well-known public speaking engagements he is often known for; his overly aggressive sales pitches and outspoken personality has drawn criticism from some critics.
Cardone University is a sales training program offering various courses on prospecting, closing, money and finances as well as more advanced topics like influence. Designed for both newcomers to sales as well as experienced sellers alike, these courses teach both novice and veteran salespeople skills necessary for growing their bottom lines through short modules that combine practical procedures with theory.
One of the key aspects of being an effective salesperson is being able to handle objections and cold calls effectively. A course on these topics will teach you how to address the most frequent objections while also building rapport with your customers and honing follow-up and closing techniques.
Another section of the course will teach you how to create and implement a plan of action for your real estate business, enabling you to set goals, measure success and remain focused on achieving your vision. Furthermore, daily rituals that help maintain focus will be covered.
Finally, negotiation courses provide valuable instruction on how to handle various transactions and situations that may arise in your career as a real estate investor. Mastering this essential skill will make you a more capable salesperson.
Cardone Capital stands out as an easy-to-use crowdfunding platform and multifamily housing specialist, which makes investing easier than with commercial real estate which may be more volatile. Unfortunately, Cardone Capital takes longer than other platforms when buying and selling properties – up to 18 months is often required! Furthermore, getting detailed and verifiable information regarding your investments’ performance with them may prove frustrating to some investors.