Grant Cardone is an entrepreneur, motivational speaker and real estate investor managing over $1 billion worth of multifamily apartment properties. He has written several best-selling books and boasts 2.51 million subscribers on YouTube; his appearances on shows like Discovery Channel’s Undercover Billionaire and The Rhonda Swan Show prove his popularity online as well as TV. Known for his sales and real estate strategies he has worked with Google, Sprint, GM Ford and Aflac among many others.
Cardone University and his yearly 10X Growth Conference have developed into an impressive network of sales professionals. He has won praise from celebrities and CEOs such as Donald Trump, Tom Brady and Floyd Mayweather, with a net worth estimated at over $650 Million earned through real estate investments, management firm services, course sales and mentoring activities.
One of his core principles is never giving up on a sale. He emphasizes the need to build relationships with customers first before closing any sales quickly once you have their trust. In order to do this effectively, he advises following up with clients in ways that make them feel special – keeping yourself top-of-mind will lead to future sales opportunities.
Stay ahead of your competition is one of his key tips, advising salespeople to conduct research into what their competitors are doing that you may not. Doing this will allow you to gain a better understanding of client concerns and needs as well as creating an action plan that increases chances of winning the sale.
Grant emphasizes the value of creating success rituals. According to him, it’s essential that people set up habits and routines that allow them to focus on what’s truly essential in their lives and take control of their time by not spending it on unnecessary tasks – an essential requirement if one wishes to achieve sales success.
Cardone also advises diversifying real estate investments. He points out that placing all of your money in one property can be risky due to fluctuations in value that reduce profit margins; by investing in multiple properties you’ll create an ongoing stream of passive income and enjoy steady profits.
Last, he discusses the significance of cash flow. To minimize risk and ensure maximum growth potential, investors should prioritize properties with large cash flows that generate regular dividends, like crowdfunding platforms that allow access to institutional-grade real estate deals without much initial capital outlay. Also consider crowdfunding as another method that may allow you to avoid taxes on any capital gains realized on investments made via crowdfunding platforms.